Storytelling has become a buzz word in recent years
And it is not surprising, cause more than a trend, storytelling is the response to the natural human need of telling stories, and pass them down from generation to generation.
As soon as humans figured out how to turn words into narratives, regardless of the method we choose, we all seek to freeze and share our most valuable memories. Our stories.
To tell a story is an art
When someone expresses using creative skill and imagination to tell a story, despite all technique -by definition- is creating art. So, we can recognize storytelling as "the art of telling stories."
Using universal language, stories keep us engaged! Once you are hooked by a good story, always want to know more about it. Stories help us to acknowledge more about any particular topic, and sometimes can even give us meaning or purpose. We all cherish those stories that make it easier for us to understand simple concepts, evoke us certain feelings, or catapult unique emotions. After all, as J.K. Rowling -Harry Potter's author- stated: "The stories we love best do live in us forever."
Compelling and credible stories use the narrative of the circumstances that happen to provoke a deep understanding of the conditions of living beings
Notice I am pointing to living beings in general because stories are not only about people. A good story can be about a message in a bottle that travels from Alaska to Argentina. It could also be about how the level of the sea grown in the last years because of global warming. But ultimately, it is the living beings the link that unites all the pieces, to shape and give meaning to the story itself. It is the narrative that leads us through the emotion, connection, empathy, desire, ambition, conflict, or whatever feeling we would experience about a story.